KOL Management

• High quality
• With the right Opinion Leaders
• Easy
• Fast
• Smooth
• Clearly documented
• With modern technology

Key Opinion Leader (KOL) Management – Challenges:

• Fragmented KOL data and activities can be found in numerous systems, in different formats.
• KOL information finds itself in different systems; know-how about KOLs is isolated, with little transparency between different areas.
• Heterogeneous understanding of KOLs in different company departments.
• Activity planning and implementation is carried out in different tools.
• Every department has its own approach: different quality levels in planning and implementation.
• More effort, misunderstandings, and errors due to different definitions, information, and approaches.
• Overlapping of activities or KOL groups.
• Making existing knowledge of KOL activities usable for future activities.
• Making information available in a timely manner; avoiding gaps in data.
• Providing the best possible operative support for occasionally complex KOL management activities.

Example solution approach:

• Create a single, company-wide Medical Data Bank and IT work platform for Medical KOL activities.
• Clear definitions of the underlying basic data, demand templates, processes, authorization workflows, and functions.
• Dashboards prepare transparent, user-specific content (e.g., graphics and generated lists).