Portfolio Optimization

• Increased limitations on available budgets (medicine, marketing, sales)
• Internal competition for resources (field service conferencing capacity, marketing budget, etc.)
• Clear increase in cutthroat competition in the market

• Generation of (realizable) ideas for future sales growth.
• Identification and development of sources of growth and breaking down barriers to growth for individual sectors’ key products, in the short, medium, and long-term
• Ensuring the further growth of new products
• Generate further growth of important revenue drivers e.g., to avoid a decline in sales
• Development of an optimum allocation of available resources and budgets for revenue-generation and/or revenue assurance measures together with the team of experts
• Questioning of the planned measures and the costs that arise from those measures in terms of sales success
• Development and evaluation of specific, promising measures
• Prioritization of the measures for implementation
• Reallocation of resources

• Consistent and common understanding of targets and the approach to achieving goals
• Concentration on measures that affect results
• Every individual makes their contribution to sales success