High qualityWith the right Opinion LeadersEasyFastSmoothClearly documentedWith modern technology
… successfully put into practice
Key Opinion Leader (KOL) Management – Challenges:
Fragmented KOL data and activities can be found in numerous systems, in different formats.KOL information finds itself in different systems; know-how about KOLs is isolated, with little transparency between different areas.Heterogeneous understanding of KOLs in different company departments.Activity planning and implementation is carried out in different tools.Every department has its own approach: different quality levels in planning and implementation.More effort, misunderstandings, and errors due to different definitions, information, and approaches.Overlapping of activities or KOL groups.Making existing knowledge of KOL activities usable for future activities.Making information available in a timely manner; avoiding gaps in data.Providing the best possible operative support for occasionally complex KOL management activities.
Example solution approach:
Create a single, company-wide Medical Data Bank and IT work platform for Medical KOL activities.Clear definitions of the underlying basic data, demand templates, processes, authorization workflows, and functions.Dashboards prepare transparent, user-specific content (e.g., graphics and generated lists).
This post is also available in: